How many videos have you watched online today? Across TikTok, Instagram, Whatsapp statuses and maybe even Youtube? 2, 5, you don’t know?
Well, we're asking to let you know that video content is taking center stage in the field of content creation.
And as a business, you should have a solid video strategy in your content marketing plans. Let’s discuss this in detail…
What exactly is meant by "Video Marketing"?
Video marketing is the use of video content to promote a brand, product, or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as social media marketing or content marketing.
Video marketing is an effective way to reach and engage with audiences because it is more visually appealing and memorable than text or images alone.
Videos can also be used to tell stories, explain complex concepts, and showcase products and services in a dynamic and engaging way
Today, video content is produced and shared across several web channels in an effort to reach and interact with specific demographics.
Various types of videos, including explainer films, product demonstrations, customer testimonials, instructional material, live streaming, stories, animations, glances behind the scenes, and user-generated content, all fall under the umbrella of video marketing.
This adaptable method allows companies to make meaningful connections with consumers in novel ways.
Trends Guiding Predictions for Video Content in 2024
The groundwork for 2024 has been laid with the several video methods that have emerged as success generators in 2023, like:
- The widespread appeal of short form video.
The popularity of TikTok and Instagram Reels, among others, attests to the widespread appeal of short-form video. These short movies are just the thing to grab the interest of today's multitasking viewers.
2. Live Videos.
Live streaming has proven to be a potent technique for forming immediate bonds with viewers.
Live video has been utilized by businesses for a variety of purposes, including product introductions, Q&As, and offering glimpses behind the scenes. E.g Apple wonderlust event.
3. Customized Videos.
There has been a rise in interest in videos that can be customized to the viewer. Consumer-brand relationships may be strengthened through the use of personalized product suggestions, greetings, and offers. E.g videos in local languages, or customized audios for reels (The barbie frenzy with the barbie song from nicki minaj).
4. Interactive Videos
The advancement of video editing to allow embeds of interactive components, such as links and polls, encourage viewers to take an active role in the learning process.
5. Effective narrative
Storytelling is still the backbone of every successful video advertising campaign. And writing stories that will touch the hearts of the readers can be a huge catalyst for brand videos to get that viral effect.
6. Mobile dynamics
The prevalence of mobile devices has allowed brands to optimize for playback across a wide range of screen resolutions and orientations.
7. Video search
In 2023, brands can optimize video names and description to increase video discoverability in SERPs.
With these 7 metrics ahead to 2024, the stage is set for what will happen in the field of video advertising.
The Direction That Video Marketing Will Take in 2024
Looking ahead, we can see that various new trends and approaches will define the future of video marketing:
1. 360 Degrees or Virtual Reality (VR) Videos
Experiences where users may look around a product, a venue, or a story from every aspect are on the rise. Virtual reality and 360-degree videos will grow in popularity.
2. Augmented Reality (AR) Integration
Companies will employ AR overlays in their movies so that customers can see how the items work and learn more about them.
3. Videos showcasing a company's dedication to environmental sustainability and social concerns will appeal with conscientious consumers because of the company's emphasis on social responsibility and environmental stewardship.
4. Short Videos Will Live On
Short-lived media like Instagram and Snapchat’s "Stories" will continue to grow in popularity. Due to the short lifespan of these movies, viewers will feel compelled to act quickly.
5. Longer Video Guides Will Live On
Despite the popularity of shorter films, there will be a rise in the demand for material that is longer in length, satisfying the needs of viewers who want more in-depth information or enjoyment.
6. AI For Mass Video Production
The use of AI-enabled technologies will make mass production of customized video easier. As a result of this customization, participation and sales will increase.
7. UGC Videos will go viral
Video content creation and sharing will be encouraged by brands as forms of user-generated content (UGC). People are more likely to believe what their peers say and do, therefore user-generated content helps cultivate trust and credibility.
How to Keep Yourself Fashionably Appointed (With the Help of Zedi Studios)
Staying ahead of the curve in the ever-changing world of video marketing is essential, and Zedi Studios is here to help you do just that in 2024.
Let Zedi Studios show you the road to the front ☺:
1. Innovative Video Creation: Zedi Studios is equipped with a staff of skilled videographers and creative thinkers that can make compelling films that are specifically designed to achieve your brand’s goals.
2. Analysis of Current and upcoming Technologies: Zedi Studios monitor industry trends and upcoming technologies to keep your films up-to-date and relevant.
3. Interactive Videos are our forte: Zedi Studios specializes in producing interactive videos that actively involve your viewers. By providing interactive elements like games and connections, we encourage greater interaction from the audience.
4. Customized Video Content: To further strengthen your brand’s relationship with your target audience, we create customized video content using data-driven insights.
5. Bring on AR & VR: Zedi Studios can easily add AR and VR components into your movies if that’s part of your approach for creating an immersive experience.
6. Multichannel Distribution: Our distribution services are all-encompassing and extend well beyond simple video creation. To help your material reach the widest possible audience and generate the most interest, we aid in its smart distribution across several platforms.
7. Analytical Execution: Zedi Studios uses cutting-edge analytics technologies to examine your videos' results and optimize your strategy for maximum impact.
With Zedi Studios on your side, you'll be able to successfully traverse the ever-changing landscape of video marketing, adapting to the latest industry trends while continuing to provide your audience with engaging, interactive content well into the future (2024 and beyond).
Conclusion
Without a doubt, using videos in your marketing strategy is more than simply the latest fad. Companies need to not only keep up with the times but also set the standard in video marketing as we head toward 2024.
Video marketing will be drastically altered by developments in augmented and virtual reality, sustainability, and the incorporation of artificial intelligence.
Working with Zedi Studios, you'll do more than simply keep up with these developments; you'll get the benefits of them as well.
The knowledge, imagination, and dedication to innovation of our team will keep your video strategy on the cutting edge in the ever-changing field of video marketing.
Keep in mind that as we enter the year 2024, your audience is thirsty for compelling and thought-provoking video content. Work with Zedi Studios, and you'll be ahead of the curve when it comes to video marketing in the digital era.
ABOUT ZEDI PADI
Zedi Padi is the urban storytelling arm of Zedi Africa. Follow us on Twitter| LinkedIn| Instagram
