The New Normal: Hiring For Tech Startups in 2023

Zedi Padi
3 min readOct 11, 2023

The hiring process in the tech startup world today must be adaptive and innovative as there is a need to hire tech talents who are not just capable but also relevant to the job.

The New Normal: Hiring For Tech Startups in 2023
Photo by Austin Distel on Unsplash

The COVID-19 pandemic accelerated digital transformation, and the ever-expanding role of technology is reshaping the way startups operate.

In this article, we’ll explore the recent trends and strategies for hiring in the startup ecosystem and how Hirefoster helps to streamline the process.

Trends For Hiring For Tech Startups

  1. Remote and Hybrid Work

The pandemic has redefined the workspace, making remote and hybrid work models more acceptable. This shift provides tech startups with an opportunity to tap into a global talent pool, transcending geographical limitations.

By embracing remote work, startups not only gain access to top talents worldwide but also reduce the costs associated with physical office spaces. When hiring remote workers, employers look for a blend of professional skills and crucial soft skills, including effective communication, time management, and teamwork, as these skills are vital for remote work success.

2. Freelancers and Contractors
Startups are increasingly turning to freelancers and contractors to access specialized skills without the commitment of full-time employment.

Platforms like Upwork and Fiverr have simplified the process of finding qualified freelancers. This flexible approach allows startups to scale their teams up or down based on project demands, enhancing adaptability in a rapidly changing landscape.

3. Balancing Professional and Soft Skills
In the hiring process, it’s not just professional qualifications that matter. Soft skills such as effective communication, teamwork, and problem-solving are equally crucial.

Recruiters aim to hire talent that possesses a combination of both professional and soft skills to ensure excellence in job performance and seamless collaboration with other team members.

Specific skills in high demand include expertise in areas such as Data Analysis, Artificial Intelligence, Cybersecurity, Cloud Computing, Augmented Reality/Virtual Reality, and UI/UX.

Given the rapid pace of the startup ecosystem, employees must continuously update their skills. Startups are encouraged to invest in training and upskilling programs, attracting top talent and retaining existing employees committed to personal and professional growth.

4. Data-Driven Recruitment
Data analytical tools have become integral in recruiting to enhance decision-making. Startups can harness data-driven insights to streamline their hiring processes, identify top-performing candidates, and predict retention rates.

Embracing technology for data-driven recruitment involves normalizing HR tech tools like Human Resource Information Systems (HRIS) and Applicant Tracking Systems (ATS).

Leveraging Hirefoster to Hire Talents For Tech Startups

Hirefoster by Zedi Africa is a talent acquisition and development company that specializes in helping tech startups, locally or internationally, hire the best growth and marketing talent. Our services include:

  1. Talent Sourcing and Recruitment: We have a large network of pre-vetted tech talent, which we use to source and recruit candidates for clients. And they each have to pass our basic talent test before being vetted to join our pool.
  2. Hiring Management: We help tech startups with all aspects of hiring management, offering a streamlined hiring process that can help tech startups save time and money. Our recruiters manage all aspects of the hiring process, from job posting to interview scheduling to offer negotiation. This can free up your time as a startup founder and leader, allowing you to focus on other important aspects of your business.


To remain competitive and achieve sustainable growth today, startups must adapt to new trends and technologies. Prioritizing remote work, seeking a balance between professional and soft skills, utilizing freelancers, and adopting data-driven recruitment are essential strategies for thriving in the coming years.


Zedi Padi is the urban storytelling arm of Zedi Africa. Follow us on: Twitter| LinkedIn| Instagram| Facebook



Zedi Padi

Best growth agency for startups offering digital marketing services, talent recruitment and and brand management services. Visit