Social Media Marketing vs Social Media Management: Finding the Right Balance with Zedi Africa

Zedi Padi
4 min readOct 18, 2023
Social Media Marketing vs. Social Media Management: Finding the Right Balance with Zedi Africa
Photo by Timothy Hales Bennett on Unsplash

Social media is the new portfolio. It has become how you build a brand perception for your company or business. Nowadays, marketing plans include it due to its potential to link businesses with their target consumers, build brand loyalty, and increase conversions.

It has become a formidable force in the field of digital marketing, opening up previously unimaginable avenues for consumer and commercial brand promotion.

However, the terms “social media management” and “social media marketing” are often used interchangeably, leading to confusion about their distinct roles.

Here, we’ll break down the similarities and differences between the two, discuss their practical applications in business, and explain how Zedi Africa can help your organization save time and money by streamlining this complex procedure.

What Exactly Does It Mean To Manage Social Media?

Do you find it difficult to have a steady and professional presence across all of your social media platforms?

Content for social media channels, including Facebook, Twitter, Instagram, and LinkedIn, must be created, scheduled, curated, and published. The main purpose of this strategy is to harmonize your brand’s presence across all of these channels with your marketing goals.

That is what it means to manage social media.

What Exactly Does It Mean To Market On Social Media?

Do you want to boost the exposure of your brand, engage your audience, and generate traffic or conversions with the help of social media?

In contrast, social media marketing is a methodical strategy that places an emphasis on commercial promotion and sponsored content.

Utilizing a social media platform’s audience targeting features to send targeted messages and adverts to a certain subset of users.

That is what it means to market on social media.

Social Media Management Vs Social Media Marketing: How To Use Them For Your Business

To decide on which approach is best, you have to think about your business. Which of the following is the most important to you: boosting brand recognition, driving visitors to your website, or generating leads and sales?

For example, a food company may need to drive sales, but a coaching institute may need to drive brand recognition. It’s important to understand the unique needs of your business.

Aligning your social media strategy with your business goals is essential if you want to see the most success from your efforts.

However, to get the most out of your social media marketing and management efforts, do this:

  1. Construct a content strategy that fits your brand’s voice, values, and objectives. Consistently create and share interesting posts, photographs, videos, and narratives.
  2. Maintain authentic connections with your audience by swiftly replying to their comments, quotes, and mentions. Initiate or join pertinent discussions and exchanges within your field or specialization.
  3. Stick to a regular posting schedule to keep your audience interested and up-to-date on your business’s latest happenings and offerings.
  4. Use a social media monitoring tool to track how often your content is shared and liked. Keep an eye on metrics like interactions, new followers, and clicks to evaluate how well your efforts are going.
  5. Manage your internet reputation efficiently by responding promptly and properly to any unfavourable comments or reviews that may appear. Share positive examples of your work with clients to earn their trust.

By fusing the best features of social media management and marketing, you can build a robust social media presence that helps your company succeed.

Working With Zedi Africa To Utilize Social Media For Your Business

To manage a company’s presence on social media, material must be produced, curated, scheduled, and monitored across several channels.

Social media management includes everything from creating and posting content to responding to comments and interacting with followers.

On the other hand, social media marketing is a method that takes advantage of paid advertisements and sponsored content to accomplish promotional objectives.

It takes advantage of social media sites’ ability to target their content and adverts to a specific audience narrowly.

Your reliable partner in social media management and marketing is Zedi Africa. We are a digital marketing agency for startups and established businesses. And we recognize that learning your way through the social media landscape may be a formidable task. However, we provide the expertise and tools to make it easy for you(our clients) to develop a powerful online presence through social media management and to implement a smart social media marketing strategy to reach your business goals.

This will ensure that the voice of your business successfully connects with your target audience, which is essential for achieving success through digital marketing.


To fully make use of social media, you must be familiar with the differences between social media management and social media marketing. Using all the valuable information shared in this article can help you get started.


Zedi Padi is the urban storytelling arm of Zedi Africa. Follow us on Twitter| LinkedIn| Instagram



Zedi Padi

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