X, often dubbed the "microblogging platform" has become more than just a platform for sharing thoughts and ideas. It's also a place where individuals and businesses can monetize their presence, turning tweets into tangible revenue streams. Today, we'll explore why X is an essential tool for businesses, the various ways…

It’s the end of business for the year, and you’re tired of handling marketing, business development, strategy and being the Chief-Do-the-most-officer all in one. Now you make a promise to yourself that you’re hiring next year. And it better be a ‘great marketing talent’. Well, that’s why this…

We talk endlessly about how digital marketing is regularly changing, and both individuals and organizations must keep one step ahead of the competition. However, we fail to consider that the emergence of performance marketing as an innovative method may provide measurable outcomes that can keep our marketing agile. In this…

Information is everything regardless of the size of your company or whether you run a sole proprietorship, a small business, or a large organization, and it’s always helpful to seek the advice and guidance of industry professionals as well as mentors. Finding reputable people to interview can help you stay…

When social media first emerged, its primary function was to facilitate the sharing of individual experiences. But today, it has become the cornerstone of modern business success; developing into a lively marketplace where buyers and sellers meet and enabling companies to amplify their brand presence and cultivate strong connections with…

Social media is the new portfolio. It has become how you build a brand perception for your company or business. Nowadays, marketing plans include it due to its potential to link businesses with their target consumers, build brand loyalty, and increase conversions. It has become a formidable force in the…

The hiring process in the tech startup world today must be adaptive and innovative as there is a need to hire tech talents who are not just capable but also relevant to the job. The COVID-19 pandemic accelerated digital transformation, and the ever-expanding role of technology is reshaping the way…

How many videos have you watched online today? Across TikTok, Instagram, Whatsapp statuses and maybe even Youtube? 2, 5, you don’t know? Well, we're asking to let you know that video content is taking center stage in the field of content creation. And as a business, you should have a…

Welcome to 2023. Where mobile marketing has emerged as a cornerstone of successful advertising and brand outreach strategies. Necessitated by the undeniable fact that mobile devices have become an integral part of our daily lives, profoundly influencing how we access information, communicate, shop, and consume content.